SiriusXM Goes Video-Centric

Sirius XM, a provider of music and entertainment, is embracing video in a big way. The company is offering a variety of videos spanning everything from in-studio performances to interviews with artists of note. It"s also making the most of the mobile medium by providing content for its users" phones and tablets. Currently, the company is able to deliver more than 250 videos to its subscribers for no additional fee.

With more and more consumers opting for streaming services like Netflix and Amazon Prime Video, SiriusXM hopes to stay ahead of the pack by delivering the most relevant and interesting videos. For example, the company recently launched a new YouTube show that features a curated selection of YouTube"s most popular music videos. That"s not to mention the plethora of YouTube stars that have been given the XM treatment. In fact, the company has even built a video-centric app into its mobile and desktop offerings. Moreover, it is currently the only radio provider that allows customers to customize and install SiriusXM hardware on their cars. To take advantage of the service, users must have a subscription, a vehicle kit, or the aforementioned XM vehicle and accessories package. Depending on the plan, it can cost from $60 to $150 per year. Luckily, the company is offering free trials to entice new customers.

Earlier this year, SiriusXM rolled out the first major expansion of its video offerings, bringing a slew of new and improved clips to its mobile and desktop platforms. The Sirius XM YouTube Music Show will debut on July 11 with a lineup of the most popular YouTube artists. Similarly, the company has partnered with Lady Antebellum to release a special performance and the aforementioned video-centric app. Likewise, the company is giving away exclusive dealer sweepstakes.

Despite the newfound offerings, SiriusXM still relies on its in-car audience to power its business. Having said that, the company is making a play to win the teen market, a demographic that is often overlooked when it comes to radio and other forms of media. One of the most popular channels, Pop, offers a slew of music, from classic rock to pop. Additionally, the station offers a variety of events, including comedy shows, concerts, and sporting events. Plus, it has been a partner of choice for mobile and tablet devices for a number of years. A few months ago, the company even added the iPhone and Samsung Galaxy to its list of compatible models.

The most important part of the experience is that the company is making it easy to access these new videos through its XM App, which is compatible with Android, iOS, and Windows mobile devices. Whether you"re a music buff, a die hard car enthusiast, or simply a commuter who uses SiriusXM in the car, you"ll want to check out the company"s newest offerings. You can start with a free trial, or sign up for a subscription and enjoy the best radio and entertainment options for your car.